Niivana is coming soon! Want to be the first to know when it’s ready? Get an invite.

You think you know.

Before you bring home that sweet bundle of joy, you think you know what to expect… but there is so much more that no one tells you. Here’s the reality. Motherhood doesn’t always live up to some idealistic image. Breastfeeding doesn’t always come naturally. Moms get overwhelmed. That’s why we’re here.

We believe no mom should have to do it alone.

We believe you should be able to get the support and care you need when you need it, 24 hours a day, seven days a week.


What is Niivana?

We are a telehealth provider meeting moms where they are through unique chat and video conferencing options that allow us to give personalized care and support at your convenience.

And we’re a community where you can get answers, find solutions or just hang out with some other moms and get a sanity check.

We’re here for you...

See how it works.


*Pennsylvania residents only, coming soon to more states.

Meet the Women in Charge.

young woman with stylish, long brown hair and white blouse smiling at the camera

Kristen Williams

Chief Executive Officer

Kristen Williams has been the CFO of Torreya Partners, a New York healthcare investment bank for over 10 years. Throughout her career, she has had the opportunity to help form companies such as Bond Biosciences, Flame Biosciences and Ceramedix. Her passion for maternal health began with her own personal experience since becoming a mom to two boys. Kristen believes that the key to raising healthy children begins with a healthy mom. Kristen graduated from the University of Delaware with a degree in marketing and an M.B.A. from Pace University.

middle-aged woman with long curly blond hair smiling at the camera

Amber Rukaj

Chief Mental Health Officer

Amber Rukaj is a Licensed Marriage and Family Therapist and a graduate of the University of San Diego’s Marriage and Family Therapy program. She has additionally been trained as an early childhood therapist and postpartum doula and has specialized training in Reproductive Mental Health and the trauma informed treatment of EMDR. She is a past President of the Postpartum Health Alliance. She is an AAMFT Clinical Fellow and Approved Clinical Supervisor. A psychotherapist with over 15 years of experience, she has provided direct services, clinical management and development to mental health programs in the San Diego area. Amber is a well known expert speaker and consultant for local organizations on the topics of Women’s Mental Health, Early Childhood, Integrative Mental Health and Telehealth. Amber has worked for the University of California San Diego’s Department of Obstetrics, Gynecology and Reproductive Sciences since 2006 where she co-founded and currently serves as the Co-Director of the Women’s Reproductive Mental Health Program. Amber also operates a private practice est. in 2006, where she provides counseling to women and their families across California.

middle-aged woman with stylish bobbed brown hair smiling at the camera

Andrea Tran

Chief Lactation Officer

Andrea Tran, RN and International Board-Certified Lactation Consultant (IBCLC), has worked with new families for over 39 years and has been a lactation consultant for 27+ years. As the lactation program coordinator at a community hospital in Colorado, she led the team that helped the facility earn the highly coveted Baby Friendly status. Her protocol expanded the use of human donor milk for all babies who need supplementation. Andrea has featured work on YouTube and Facebook to help more moms with their breastfeeding journey. She believes that breastfeeding moms need ongoing support in order to meet the breastfeeding recommendations set forth by the American Academy of Pediatrics and the World Health Organization.​ Andrea has her Master’s in Health and Wellness with a focus in lactation.

You're invited!

Sign up now and we’ll send an official personalized invite so you can be there when the doors open.

You're invited!

Sign up now, and we'll send an official personalized invite so you can be there when the doors open.